final

I made the snowflakes with the polygon tool, and the rounded rectangle tool. I then used the reflect tool to finish the arms. I used the rotate tool to make the other arms. The tutorial that I used had the URL http://www.vectordiary.com/illustrator/snowflakes-tutorial/. To make the ornaments, I first made circles of different colors. I then used the pen tool to make a shine. The shine was made with white at 50% opacity. I used the pathfinder to make the cap. I used the pen tool to make the hook and it's shine. I used the first two steps at http://www.ehow.com/how_4694523_create-vector-christmas-ornaments-illustrator.html.

I added the wreath from your folder. Then I used image trace with color. I proceeded to delete the background using the select tool. I positioned the wreath for typography to use for the O. In typography I simply kerned the letters that I thought were too close or too far apart.

product packaging part 2

Product Logo

pattern for packaging

Company Logo

Product Packaging

This is a research report to prepare for your next assignment as a designer.  You will review existing product packaging for it’s values and answer the questions for each product.  You must evaluate the packaging on 4 products.  2 Food and 2 Clothing. 

Define Product Packaging: The containment of a product inside a box, bottle or other package.

Wikipedia gives 9 purposes for product packaging.  What are they?

1)Physical protection
2) Barrier Protection
3) Containment
4) Information transmission
5) Marketing
6) Security
7) Anti-counterfeiting Packaging
8) Convenience
9) Portion Control

Rules of Product Packaging

1.    Clarity and simplicity

2.     Honesty

3.    Authenticity (how are you memorable?)

4.    Shelf Impact ( shopper impulse )

5.    Extensibility  ( Can the design be applied to various flavors or packaging )

6.    Practicality

Research and Evaluation

Food Product #1

1) Name of the product: _Dr. Pepper
2) Picture of the Product                                                                 3) What is the focus of the product packaging? To contain the soda
4) What do you like most about the product? I like the maroon color
5) What do you like least about the product? Too small
6) List items on the product, list all!  The packaging has ingredients the establishment date and how many flavors make the drink                       7) What kind of packaging does it have?  bottle Does it  have one package inside another? No                                                                             8) How many sides of the container are covered with information? all
9) Does it have a repeated pattern anywhere on the product? The logo
10) Why would you pick this product over its competitor? It is simple and has a nice logo and color
11) What age is the audience of this product? everyone

Food Product #2

1) Name of the product: Doritos
2) Picture of the Product
3) What is the focus of the product packaging? To contain the chips
4) What do you like most about the product? I like the logo
5) What do you like least about the product? The simple shape
6) List items on the product, list all!  Ingredients, a picture of the chips the flavor                                                                                                                       7) What kind of packaging does it have? bag Does it  have one package inside another? no
8) How many sides of the container are covered with information?  both
9) Does it have a repeated pattern anywhere on the product? The triangle shape of the chips
10) Why would you pick this product over its competitor? The brand is famous
11) What age is the audience of this product? teens

Clothing Product #1

1) Name of the product: Halo case
2) Picture of the Product
3) What is the focus of the product packaging? To protect the game and convince you to buy it
4) What do you like most about the product? I like the graphics
5) What do you like least about the product? The NEW sticker
6) List items on the package. The title, amount of players, story, and rating
7) What kind of packaging does it have?  box Does it  have one package inside another? no 
8) How many sides of the container are covered with information? Front and back
9) Does it have a repeated pattern anywhere on the product? The halo brand
10) Does it have a slogan or a motivational saying? If so, type it out. Combat Evolved
11) Why do they have a slogan or motivation saying?  To get you to pick it
12) Why would you pick this product over its competitor? The game looks exciting
13) What age is the audience of this product? The twenties

Clothing Product #2

1) Name of the product: Nintendo 64
2) Picture of the Product
3) What is the focus of the product packaging? To protect the system and give information
4) What do you like most about the product? The Nintendo logo
5) What do you like least about the product?  The red to the right
6) List items on the package. The contents, system information, brand
7) What kind of packaging does it have?  Box. Does it have one package inside another?  no
8) How many sides of the container are covered with information? All six of the sides
9) Does it have a repeated pattern anywhere on the product?. The Nintendo logo
10) Does it have a slogan or a motivational saying? If so, type it out. no 
11) Why do they have a slogan or motivation saying? It doesn’t
12) Why would you pick this product over its competitor? It gives information about why it was better
13) What age is the audience of this product? kids

business card

my logo

The design is for a graphics design company meant for Halloween designs. The logo is supposed to look like a broomstick in front of the moon. The company is named after Grunty, a witch from a video game. The reason that my logo has a broomstick is to represent a witch that shows the spooky theme.

good and bad logos

Good Logos

The Apple logo is a good logo because it is very simple. The logo is also very timeless. The logo also looks good in black and white, especially since the logo is sometimes shown in black and white.

 I like the twitter logo because of its simplicity. The logo also fits, because the company makes lots of tweets.  The Twitter logo has a more natural look. I like the curve that makes the tail of the birds. The Logo also has a good shade of blue.

The Coca-Cola logo is a classic logo. The logo has a great font, and is very simple. The text also gives you a happy feel. Coca-Cola is also a good logo in black and white. The curls of the text also give a more fancy feel.

Graphics Design Logos

  This is a nice logo because it has some meaning. This logo shows that the company comes up with ideas. The house shows that the company is run in a home. The design is also very simple. The design would probably look good at most sizes.

I think that this is a good logo. I like the simplicity of the logo. I also think that the logo would be perfect for a stand-alone. The logo has good colors. I do not think that this logo would look good in black and white.

I think that this is a bad logo. The color looks horrible, and the picture would be nothing without the color. I also don’t like how they put the word “art inside of creative. I also think that the picture is to complicated and that it won’t stretch well.

personal logo questioniare

Branding and Identification Questionnaire:   Personal Graphic Design Company

General company information: I Kyle Schlueter, made this Company after being inspired by Halloween. I want to spread the spirit of Halloween by making scary logos. In the other months, I make logos for scary movies.

*Company Name (Fill this in) Grunty Industries

What product or service does your business offer?   Graphic Design.  Illustration for various companies and products.

Who  (age/gender) is your target audience and who is your most ideal customer (economic status/education etc) ? (Fill this in)  People who want spooky logos for Halloween or scary movies

How would you describe your services and/or products? Logos, Websites, Printed design, t-shirts, etc.

Who are your competitors and how do you differ from them?  Other graphic designers.  

Please provide general information about your business.

What is the overall mood of the company?  Serious about creating a good product, but open to creative input.

Logo information:   

Your logo will be used in print, website, video media.  (keep this in mind)  SIMPLE, MEMORABLE, SCALEABLE

Fill in ALL questions below

If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo?

Grunty Industries

What is the overall message you wish to portray (serious, playful, etc) ?

Spooky

Do you have any color preferences?

Darker colors

What feeling or message do you want your logo to convey to those who view it?

Fear

Do you envision something techy (squarish, modern) or more organic (natural, soft, roundish)?

natural

Reference:

 http://justcreativedesign.com/hire-me/

http://www.thedesigncubicle.com/2009/07/20-questions-to-ask-clients-prior-to-designing-a-logo/

logo

halloween poster

I used color, or the lack of it to make the poster look more eerie. I used the contrast of the moon and the darkness to make it more scary. I repeated the gravestones and put them in proximity to make a graveyard, which adds more to the scary feel.

I learned how to use the scissor tool. I also learned how to use appearances. The final thing that I learned was how to add brushes to paths.

Water Pollution

I used color to give a dirty look. I used shape to emphasize some of the words. I positioned the first half of text at the top because that's where the eyes look first. I used C.R.A.P. design. I made the words dark, and the background light so that they would contrast and it would be easier to read. I repeated the specks to make the background look dirtier. I aligned the drop into the center because it is the subject.

WOOF

The hardest step was getting the fur to look good. The easiest step was making the O's.

I used the element shape, I shaped the text to make it look like a lightning bolt. I used color. I made the background black to bring out the text. I made the lightning text yellow to add energy. I made the lightning text bold to add energy. I used the design element size. I made the text go from large to small to emphasize the change. I got the lyrics from http://www.azlyrics.com/lyrics/queen/bohemianrhapsody.html

Worksheet

Color Theory Worksheet

1. Define hue: The generic name for a color.
2. Define value: The darkness of a color.
3. Define saturation: The brightness of a color.
4. How many colors are available on our computers? millions
5. Define secondary color: The mixture of two primaries.
6. Define tertiary color: The mixture of a primary color and a nearby secondary color.
7. Define complementary colors: The colors on the opposite side of the wheel.
8. What are the primary colors in Photoshop? Red, green, and blue
9. What are the secondary colors in Photoshop? Cyan, yellow, and magenta.
10. Define subtractive color model: A model that can mix cyan, yellow, and magenta to get black.
11. Define additive color model: A model that mixes red, blue, and green to get white.
12. Is RGB additive or subtractive? Additive
13. Is CMYK additive or subtractive? Subtractive
14. What is the RGB color model used for?  Computer screens
15. What is the CMYK color model used for? Printing presses
16. Define analogous colors: colors that are next to each other on the wheel
17. Define tint: A color with white added
18. Define shade: A color with black added
19. Define neutral: A combination of complementary colors.
20. What can be said in general about warm colors? They jump forward
21. What can be said in general about cool colors? They recede
22. What color is associated with stability?  blue
23. What color symbolizes royalty? purple
24. What is the color of cleanliness? white
25. What color symbolizes freshness? green
26. Which colors are associated with joy? Orange and yellow
27. What color symbolizes passion and danger? red
28. Dark red is associated with: vigor, rage, and willpower
29. Reddish-brown is associated with: harvest and fall
30. Dark orange is associated with: deceit
31. Gold is associated with: prestige and high quality
32. Yellow is associated with: happiness and sunshine
33. Dark green is associated with: ambition, and jealousy
34. Olive green is associated with: peace
35. Light blue is associated with: health, understanding, and softness
36.  Dark purple is associated with: gloom and sad feelings
37. Why is the use of color important in graphic Design? Color can influence emotion. If you use  the wrong color, then you can send the wrong message.