Product Packaging

This is a research report to prepare for your next assignment as a designer.  You will review existing product packaging for it’s values and answer the questions for each product.  You must evaluate the packaging on 4 products.  2 Food and 2 Clothing. 

Define Product Packaging: The containment of a product inside a box, bottle or other package.

Wikipedia gives 9 purposes for product packaging.  What are they?

1)Physical protection
2) Barrier Protection
3) Containment
4) Information transmission
5) Marketing
6) Security
7) Anti-counterfeiting Packaging
8) Convenience
9) Portion Control

Rules of Product Packaging

1.    Clarity and simplicity

2.     Honesty

3.    Authenticity (how are you memorable?)

4.    Shelf Impact ( shopper impulse )

5.    Extensibility  ( Can the design be applied to various flavors or packaging )

6.    Practicality

Research and Evaluation

Food Product #1

1) Name of the product: _Dr. Pepper
2) Picture of the Product                                                                 3) What is the focus of the product packaging? To contain the soda
4) What do you like most about the product? I like the maroon color
5) What do you like least about the product? Too small
6) List items on the product, list all!  The packaging has ingredients the establishment date and how many flavors make the drink                       7) What kind of packaging does it have?  bottle Does it  have one package inside another? No                                                                             8) How many sides of the container are covered with information? all
9) Does it have a repeated pattern anywhere on the product? The logo
10) Why would you pick this product over its competitor? It is simple and has a nice logo and color
11) What age is the audience of this product? everyone

Food Product #2

1) Name of the product: Doritos
2) Picture of the Product
3) What is the focus of the product packaging? To contain the chips
4) What do you like most about the product? I like the logo
5) What do you like least about the product? The simple shape
6) List items on the product, list all!  Ingredients, a picture of the chips the flavor                                                                                                                       7) What kind of packaging does it have? bag Does it  have one package inside another? no
8) How many sides of the container are covered with information?  both
9) Does it have a repeated pattern anywhere on the product? The triangle shape of the chips
10) Why would you pick this product over its competitor? The brand is famous
11) What age is the audience of this product? teens

Clothing Product #1

1) Name of the product: Halo case
2) Picture of the Product
3) What is the focus of the product packaging? To protect the game and convince you to buy it
4) What do you like most about the product? I like the graphics
5) What do you like least about the product? The NEW sticker
6) List items on the package. The title, amount of players, story, and rating
7) What kind of packaging does it have?  box Does it  have one package inside another? no 
8) How many sides of the container are covered with information? Front and back
9) Does it have a repeated pattern anywhere on the product? The halo brand
10) Does it have a slogan or a motivational saying? If so, type it out. Combat Evolved
11) Why do they have a slogan or motivation saying?  To get you to pick it
12) Why would you pick this product over its competitor? The game looks exciting
13) What age is the audience of this product? The twenties

Clothing Product #2

1) Name of the product: Nintendo 64
2) Picture of the Product
3) What is the focus of the product packaging? To protect the system and give information
4) What do you like most about the product? The Nintendo logo
5) What do you like least about the product?  The red to the right
6) List items on the package. The contents, system information, brand
7) What kind of packaging does it have?  Box. Does it have one package inside another?  no
8) How many sides of the container are covered with information? All six of the sides
9) Does it have a repeated pattern anywhere on the product?. The Nintendo logo
10) Does it have a slogan or a motivational saying? If so, type it out. no 
11) Why do they have a slogan or motivation saying? It doesn’t
12) Why would you pick this product over its competitor? It gives information about why it was better
13) What age is the audience of this product? kids