Typography Worksheet: Kyle Schlueter
Write out the answers to these questions in complete
sentences.
Label and define all of the above numbers:
1. Ascender line: Imaginary line that is the maximum height
of letters that go above the mean line.
2. Base line: The line where the bottom of the characters sit.
3. Ascender height: the distance between the ascender line and the base line.
4. Cap height: the height of capital letters.
5. Descender: a stroke that goes below the base line.
6. Ascender: A stroke that goes above the mean line.
7. X-height: The height of lowercase letters that lack a descender or ascender.
8. Cap line: The height of a capital letter
9. Mean line: the line that determines the maximum height of a lowercase letter that lacks a descender or ascender
10. Descender line: the line that shows the bottom of descenders
2. Base line: The line where the bottom of the characters sit.
3. Ascender height: the distance between the ascender line and the base line.
4. Cap height: the height of capital letters.
5. Descender: a stroke that goes below the base line.
6. Ascender: A stroke that goes above the mean line.
7. X-height: The height of lowercase letters that lack a descender or ascender.
8. Cap line: The height of a capital letter
9. Mean line: the line that determines the maximum height of a lowercase letter that lacks a descender or ascender
10. Descender line: the line that shows the bottom of descenders
Define Serif: text with marks at the ends of letters
Define Sans-Serif: Text without marks at the end of the letters
When do you use Antique Fonts? When you want to give a period feel
At most how many words should be Decorative Fonts at a time? three
What does a script font resemble? When you want to make the text look like it was written
What element of design does script represent? (From elements lesson) shape
Why use Symbol Fonts? To add embellishments
Define Sans-Serif: Text without marks at the end of the letters
When do you use Antique Fonts? When you want to give a period feel
At most how many words should be Decorative Fonts at a time? three
What does a script font resemble? When you want to make the text look like it was written
What element of design does script represent? (From elements lesson) shape
Why use Symbol Fonts? To add embellishments
Define Typography: The art of arranging type for media use
Why do designers need a solid foundation in typography? Because most graphics involve typography
Kerning: the space between the letters
Leading: the space between the lines
Tracking: rivers of white between the text
Why do designers need a solid foundation in typography? Because most graphics involve typography
Kerning: the space between the letters
Leading: the space between the lines
Tracking: rivers of white between the text
When do you use the following?
Center Alignment: headlines
Right Alignment: business cards
Justified Alignment: newspaper and textbooks
Center Alignment: headlines
Right Alignment: business cards
Justified Alignment: newspaper and textbooks
What is remembered: good styling or bad styling? Bad styling
What is legibility? The ability to be read
Type size smaller than 7pt is: difficult to read
Type size smaller than 3pts is: illegible
Type range for legible type is: between 8pt and 14pt
What do you use for long passages? Serif
What case do we use for Body? Sans Serif
What is measure? The width of the column
What can you tell me about Ragged Edges? That ragged right is easier to read than ragged left
What is legibility? The ability to be read
Type size smaller than 7pt is: difficult to read
Type size smaller than 3pts is: illegible
Type range for legible type is: between 8pt and 14pt
What do you use for long passages? Serif
What case do we use for Body? Sans Serif
What is measure? The width of the column
What can you tell me about Ragged Edges? That ragged right is easier to read than ragged left
What are some ways text can be used and what font types do
you use for each?
Text can be used to make images. Text can be used to wrap around images. Hand drawn letters are good for shaped text. Calligraphic scripts can be used to make more organic lines. You can make photograph-like typography by using the text carefully and making some parts have greater weight.
Text can be used to make images. Text can be used to wrap around images. Hand drawn letters are good for shaped text. Calligraphic scripts can be used to make more organic lines. You can make photograph-like typography by using the text carefully and making some parts have greater weight.
**Read ALL of it.
Answer the following:
Why is choosing and using the right font important? (Two
reasons)
Type is your personality on paper, and type is your image.
What are the two most important things to remember? Type is
to serve the text, and there are appropriate and inappropriate type.
What is appropriate? What do you have to consider?
What is appropriate? What do you have to consider?
You have to consider your audience and the mood of your
text. If your business is more formal, use formal type.
Tell me the rules: (there
are 10)
- Body text should be between 10 and 12 point, and you should use the same type for all the body copy.
- Use enough leading, and add at least 1 or 2 points to the type size.
- Don’t make lines to short or too long, between 30 to 70 characters.
- Make paragraph beginnings clear, use indent or block
- Only one space after a period
- Don’t justify text unless you have to, if you do use hyphenation.
- Don’t underline anything.
- Use italics, not underlines
- Don’t set long blocks of text in italics, bold, or all caps.
- Leave space more above headlines, then below them. Use subheads to help readers find what they’re looking for.
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